Pitfall! has been in development at Activision's recently revealed Leeds, UK-based studio The Blast Furnace. This newly formed studio team is led by veteran developer and former head of Rockstar London, Mark Washbrook, and Activision is now announcing the addition of Rockstar Leeds legend Gordon Hall, who will partner with Washbrook to oversee The Blast Furnace. Hall will also join Activision Mobile's leadership team as Chief Creative Officer, and will focus on bringing AAA interactive experiences to the mobile space.