Celebrity guest Michael Rosenbaum, (Lex Luthor in Smallville), was on-hand for the official launch of the first ride. Named after one of DC Comics' most dangerously intelligent super-villains and Superman's greatest enemy, unassuming guests enter LexCorp, a very large and powerful company that Lex Luthor uses as a front to finance his criminal organization.
Inside LexCorp, guests view the suit Lex Luthor uses to fight Superman before they are summoned to board the ride. Once seated inside floorless gondolas on two vertical tracks flanking each side of the sky-scraping Superman: Escape from Krypton Tower, passengers are pulled to the top of the tower, experience a brief pause before plummeting to Earth, all while the 100-mph Superman: Escape from Krypton cars are blasting backwards up the iconic tower at the same time. It's the ultimate experience of good vs. evil.
