Then, Dance Dance Revolution and similar games came out - requiring physical effort on the gamers' part. (When done correctly...) Suddenly, that tall, thin guy that you saw walking in the mall might be the champion DDR player at the arcade. That's fine for some, but some people aren't interested in 'dancing games'...
Enter the Fighting Arena from Thrustmaster. The Fighting Arena does for fighting games what the 'dance pads' did for dancing games. Now, you can play a fighting game while standing on the Fighting Arena and punch and kick to make your character do the same. At the same time, there's all of the standard controls you need on the 'dance-pad' like floor pad; up, down, left, right... and select and start.